Walmart Media Group, now Walmart Connect, has launched a demand-side platform that provides data for ad targeting as it seeks to become a top 10 ad company — The retail giant is launching advertising technology that lets brands use Walmart data to buy ads outside its digital platforms
Walmart Media Group, Now Walmart Connect, Has Launched A Demand-Side Platform That Provides Data For Ad Targeting As It Seeks To Become A Top 10 Ad Company (Alexandra Bruell/Wall Street Journal)
By uzair
uzair
Uzair is a features writer at Cafeer.de. He is a graduate of Emerson College and recently completed the MFA in writing.
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