Apple’s app tracking transparency pushes publishers like Zynga to build their own ad tech, creating closed, first party walled gardens that Apple can’t touch — , Apple is diminishing the ability for advertising to be personalized by limiting the use of third-party data for that purpose.
Apple’s App Tracking Transparency Pushes Publishers Like Zynga To Build Their Own Ad Tech, Creating Closed, First Party Walled Gardens That Apple Can’t Touch (Eric Benjamin Seufert/Mobile Dev Memo)
By uzair
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uzair
Uzair is a features writer at Cafeer.de. He is a graduate of Emerson College and recently completed the MFA in writing.
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